Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Smirnoff’s one-of-a-kind label images

Specialized software was used to create stunning individualized Yarza Twins designs for Smirnoff shrink sleeve labels.

Digitally printed labels on Smirnoff bottles.
Digitally printed labels on Smirnoff bottles.

Label Impressions produced the labels on its newly installed HP Indigo WS6800 Digital Press. “The added capabilities of HP Indigo including one-of-a kind prints with HP SmartStream Designer and Mosaic make it possible to do big exciting campaigns,” says Jeff Salisbury, CEO, Label Impressions.

HP SmartStream Designer for Designers (D4D), a new plug-in for Adobe Illustrator® CC2019, is a suite of “light” design solutions that enables designers to easily create an unlimited number of variations on any design.Label Impressions selected HP Indigo technology for its ability to match the converter’s high print quality, after comparing Indigo with inkjet during an extensive vetting of the available digital technologies on the market. “Only HP Indigo has the print quality that matched our high-quality flexo standard and can be interchangeable for customer runs,” says Salisbury. “Our clients are very particular about color. The WS6800 inline spectrophotometer for color consistency on press was the deciding factor for us since it allowed us to maintain our stringent color standards and commitment to our clients.”

2024 PACK EXPO Innovations Reports
Exclusive access: Packaging World editor-curated reports revealing PACK EXPO's most groundbreaking technologies across food, healthcare, and machinery sectors. Each report features truly innovative solutions selected from hundreds of exhibitors by our expert team. Transform your operations with just one click.
Access Now
2024 PACK EXPO Innovations Reports
Annual Outlook Report: Workforce
Hiring remains a major challenge in packaging, with 78% struggling to fill unskilled roles and 84% lacking experienced workers. As automation grows, companies must rethink hiring and training. Download the full report for key insights.
Download Now
Annual Outlook Report: Workforce