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A vodka bottle as instant messaging system?

MEDEA adds functionality to its LED-enabled vodka bottle, coupling it with Bluetooth technology and a proprietary app that lets users set and display scrolling messages remotely.

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MEDEA, Inc., an ultra-premium vodka producer with the world’s only customizable LED message band built onto its spirits bottle, will be launching its new Bluetooth technology on all MEDEA Vodka bottles beginning in June 2015. This will allow consumers direct access to the bottle’s technology through their wireless devices. Paired with the new Bluetooth technology is a MEDEA app, which was developed in-house by the company’s technology team.

The MEDEA Vodka LED bottle uses Apple’s iBeacon Bluetooth technology to allow a smartphone to wirelessly set and display scrolling messages. The MEDEA app is able to immediately know what bottles are in the vicinity without having to connect or find every Bluetooth-enabled device. This cuts discovery from minutes down to seconds. The MEDEA app knows at all times which bottles are on, are available to be registered, and are ready to receive instructions for setting and displaying messages.

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