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Glidden puts on a fresh coat for contractors

A brand knows it has distinction when it is easily identifiable at a distance through its package design.

Pw 3104 Glidden Pro Paint

After acquiring the ICI Dulux brand of professional paints, AkzoNobel recognized the brand lacked organization and visual impact, and had not gained enough presence with large-volume paint contractors. AkzoNobel approached Interbrand to rebrand the U.S. line as Glidden Professional and also to establish a distinct and cohesive brand position and experience.

Smart Filling Equipment Selection Guide
Discover the six critical factors that determine filling equipment success and avoid costly selection mistakes that drain profits.
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Smart Filling Equipment Selection Guide
2024 PACK EXPO Innovations Reports
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2024 PACK EXPO Innovations Reports