Glidden puts on a fresh coat for contractors

A brand knows it has distinction when it is easily identifiable at a distance through its package design.

Pw 3104 Glidden Pro Paint

After acquiring the ICI Dulux brand of professional paints, AkzoNobel recognized the brand lacked organization and visual impact, and had not gained enough presence with large-volume paint contractors. AkzoNobel approached Interbrand to rebrand the U.S. line as Glidden Professional and also to establish a distinct and cohesive brand position and experience.

Annual Outlook Report: Automation & Robotics
What's in store for CPGs in 2025 and beyond? <i>Packaging World</i> editors explore the survey responses from 118 brand owners, CPG, and FMCG <i>Packaging World</i> readers for its new Annual Outlook Report.
Download
Annual Outlook Report: Automation & Robotics
Researched List: Engineering Services Firms
Looking for engineering services? Our curated list features 100+ companies specializing in civil, process, structural, and electrical engineering. Many also offer construction, design, and architecture services. Download to access company names, markets served, key services, contact information, and more!
Download Now
Researched List: Engineering Services Firms