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Glidden puts on a fresh coat for contractors

A brand knows it has distinction when it is easily identifiable at a distance through its package design.

Pw 3104 Glidden Pro Paint

After acquiring the ICI Dulux brand of professional paints, AkzoNobel recognized the brand lacked organization and visual impact, and had not gained enough presence with large-volume paint contractors. AkzoNobel approached Interbrand to rebrand the U.S. line as Glidden Professional and also to establish a distinct and cohesive brand position and experience.

Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
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Conveying Innovations Report
Annual Outlook Report: Workforce
Hiring remains a major challenge in packaging, with 78% struggling to fill unskilled roles and 84% lacking experienced workers. As automation grows, companies must rethink hiring and training. Download the full report for key insights.
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Annual Outlook Report: Workforce