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IML cups dazzle like the 'New Moon'

For the screening of the blockbuster movie "The Twilight Saga: New Moon," Australian-based Hoyts Theatres served up a fan-collectible beverage cup as a promotional item.

Unifoil_IGH
Unifoil_IGH

The 32-oz polypropylene cups feature unique metallic in-mold labeling (IML) with striking photos of the popular movie characters. The cups and graphics were jointly created by Hoyts, global specialty packaging converter Unifoil Corp. and packaging design expert IGH Solutions.

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