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IML cups dazzle like the 'New Moon'

For the screening of the blockbuster movie "The Twilight Saga: New Moon," Australian-based Hoyts Theatres served up a fan-collectible beverage cup as a promotional item.

Unifoil_IGH
Unifoil_IGH

The 32-oz polypropylene cups feature unique metallic in-mold labeling (IML) with striking photos of the popular movie characters. The cups and graphics were jointly created by Hoyts, global specialty packaging converter Unifoil Corp. and packaging design expert IGH Solutions.

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Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
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Conveying Innovations Report