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Wine label chills nicely

Wineries that capture customers with their finest wines might be losing sales when their labels get wet.

Pw 5851 South Coast

Whether at influential wine tasting events or on the table at home, wines submerged in ice buckets often come out with waterlogged, damaged, or askew paper labels. A new substrate, Ice Bucket Label™ by Labeltronix (www.labeltronix.com), dries up any soggy label problems that can ruin the mood and appeal for a fine wine.

“The Ice Bucket Label from Labeltronix looks great all the time,” says master winemaker Jon McPherson of South Coast Winery, Temecula, CA, the first user. “Now no one has to worry about the label falling off or about poor-looking labels in the wine-tasting room or at home.”

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