How color is used (sidebar)

But those aren’t the only colors. Chapin’s alliances with private-label customers sometimes dictate the color palate. Chapin’s Chuck Mattes explains that some use Chapin’s brand colors and others use their own. “We will supply our national retailers with private-label brands at their request,” he says.

For example, when Chapin supplies sprayers to Ace Hardware stores under the Ace Hardware retailer brand name, the color scheme is Ace’s familiar red and white.

See the story that goes with this sidebar: Moving an ‘industrial’ brand into home décor