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Royal label redesign

Indiana-based Oliver Winery recently hired Flowdesign to redesign two of the labels for its best selling wine products. Both wines use newly designed bottles topped with decorated corks that are seen through the clear glass.

Before
Before

The corks match each redesigned package. For the Soft Wine collection, designers used grapes and leaves from the original label design, focusing on just one grape cluster. The new label was configured in a vertical layout to match its new, elongated bottle. For white wine Camelot Mead, a new colorful illustration appears on the inside of the back label of the clear glass bottle. An imperial crest on the label was designed to match the brand name theme.

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