The new 11-oz Elf Nog package was designed by Smiley Hanchulak (Akron, OH). Two cheerful toy soldiers adorn the 32-oz bottles of low-fat, custard-style nog. “Moovers eggnog has been a top seller since its introduction,” says Bill McCabe, vp of marketing at Smith’s Dairy. “It’s become a holiday tradition in many homes.” The polyethylene terepthalate bottles are wrapped in polyvinyl chloride, full-body shrink labels. Along with the bright, festive graphics, the labels feature a numbered Limited Edition Collector’s Seal and holiday eggnog recipes. The amber-colored, UV-light-resistant bottles help maintain the product’s natural flavor, while retaining vitamins and minerals. —ALR
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