See What’s Possible in Packaging & Processing @ PACK EXPO International
See packaging & processing solutions from 2,600 exhibitors and gain insights from 150+ free educational sessions at PACK EXPO International.
REGISTER NOW & SAVE

Create a free Packaging World account to continue reading

New cat litter pack spotted at PACK EXPO East

Clorox brand Scoop Away cat litter now comes in a convenient new format: four flexible-film brick packs in a shrink-wrapped corrugated tray holding a total of 38 lb of cat litter.

Brick pack format for cat litter.
Brick pack format for cat litter.

The innovative package was on display at PACK EXPO East—produced by PMMI and held February 26-March 1 at the Philadelphia Convention Center—at the Rovema booth. Clorox uses a Rovema SBS 250 brick pack machine, which uses Rovema’s proven vertical form/fill/seal technology combined with filling, heat sealing, top folding, and top taping.

The idea is to give consumers an alternative to large, heavy, inconvenient containers that are difficult to pour from. The new package began reaching store shelves this month.

Discover How to Stay Ahead of the Competition at PACK EXPO International
See new solutions from 2,600 exhibitors. Gain insights from 150+ free educational sessions. From automation & robotics to real-time data insights, find the tech for your company’s future at North America’s largest packaging & processing event.
REGISTER NOW & SAVE
Discover How to Stay Ahead of the Competition at PACK EXPO International
Co-packers: the competitive gap is widening
Brands want more than low bids. See what automation, services, and sustainability mean for CM/CPs in 2026.
Read More
Co-packers: the competitive gap is widening