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Small machine is big business for coffee roaster

A compact form/fill/seal machine makes a packaging engineer out of an entrepreneur and launches a whole new business in the process.

Kyle McMullen (above), president of Newhall Coffee Roasting Company, also serves as packaging engineer and machine operator for
Kyle McMullen (above), president of Newhall Coffee Roasting Company, also serves as packaging engineer and machine operator for

How realistic is it to expect a small-business owner with no prior packaging experience to own and operate a form/fill/seal machine and auger filler?

Ask Kyle McMullen of Newhall Coffee Roasting Company, Valencia, CA. In addition to being everything from the company president to its delivery driver, he's now the engineer, maintenance manager and operator for his new small-scale packaging line for ground coffee. The line consists of a compact f/f/s machine from Matrix Packaging Machinery (Grafton, WI) fed by an auger filler from All-Fill (Exton, PA). The film, supplied by Curwood (Oshkosh, WI), is a standard material for coffee bags, consisting of 35-ga metallized polyester laminated to a 1-mil proprietary sealant layer.

Putting advanced packaging capability in the hands of an admitted non-expert "opened up a whole new business for us," says McMullen. Previously, the firm was roasting high-quality coffee beans mainly to supply its own two coffee shops plus other local restaurants. That coffee was hand-filled into premade 2- and 5-lb bags (with one-way degassing valves) that were manually heat-sealed. "It was real time consuming," says McMullen, "but at that time we didn't have that many accounts so it wasn't that big a deal."

With the f/f/s equipment, Newhall can now target the lucrative market for office coffee for movie and television studio executives in Los Angeles, 30 miles away. "People in that industry want top-quality coffee, and they want it in a convenient format," says McMullen. The Matrix machine made it possible to produce 4- to 8-oz, single-serve pouches that combine the convenience of single-pot quantities with gourmet coffee taste.

The combination of quality coffee in a convenient package is proving to be an easy sell. Newhall already is signing up such well-known showbiz accounts as "Melrose Place," "Beverly Hills 90210," the "X-Files," even Dreamworks SKG.

While the equipment is sophisticated enough to produce standard f/f/s bags automatically at speeds to 90 bags/min, it's simple enough-and affordable enough-that McMullen's three-person company can not only own it, but also can operate and maintain it with only two days' training.

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