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Nabisco enters variety snack category in stand-up pouches

Nabisco Biscuit Co., East Hanover, NJ, is breaking into the variety snack category with Doyan-style stand-up pouches with reclosable plastic zippers.

Pw 26328 Bal Corsnew 1

Currently test marketing in Buffalo, NY, Denver, CO, and Jacksonville, FL, the 7"-wide, 10.5"-tall pouches hold four SnackWell's(TM) reduced-fat chip varieties-5.5 oz of original and cheddar n' sour cream potato crisps and 7 oz of SnackWell's Salsa Ranch and Cheddar Taco tortilla chips. The pouches are also being used to hold 9.5 oz of Ritz snack mixes in traditional, cheddar and ranch flavors.

The pouches, constructed of a lamination of polyester/metallized polypropylene/sealant from Printpack, Inc. (Atlanta, GA), are packaged on horizontal form/fill/seal equipment built by Klockner Bartelt/Medipak (Sarasota, FL). The equipment is engineered to apply a wide-track, heavy-duty polyethylene Fresh-trak® zipper from Presto Products Co. (Appleton, WI).

"We selected Doyan bags because of their stand-up stability on store shelves and the resealable Chip-Zip feature not found on other salty snacks," says Jeff Cohen, senior director of new business for Nabisco. Compared to conventional pillow pouches, Cohen reports that focus groups found the Doyan pouches "more attractive, and preferred them for portability, ease of opening, handling and storage." Nabisco indicates that in-home testing of the pouches found them to "offer superior breakage protection and prolonged freshness compared to standard pillow pouches."

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