
Manufactured for Dutch brand owner Concept Drinks at Ardagh Group’s Deventer, Netherlands, plant, the exquisitely-designed shaped can has already made an instant impact on the UAE (United Arab Emirates) market and will soon be launched in other Middle Eastern markets. The development of this unique can was made possible by several innovations along the supply chain. The Deventer plant, where the industry’s first blow molding process was pioneered, expanded the can size by an impressive 26 percent under 40 bar pressure to achieve the desired shape. Another distinguishing feature of the patented design is gold printing on both the lid and the base of the can, complementing the gold speckled printing over the sophisticated dark green body.