A new line of natural-ingredient halal shampoos targeted at the Muslim market in Southeast Asia summons sophistication, culture, nature, and beauty through packaging adorned with delicate floral artwork inspired by Indonesian batik art. The new haircare brand was launched by Watsons Personal Care Stores, the largest healthcare and beauty chain store in Asia, in Malaysia in October 2016 and the Philippines in August 2017, designed to appeal to younger consumers (18+) in particular.
The line includes three shampoos and one conditioner, packaged in stock bottles and in a tube, respectively. What differentiates the products from other haircare brands is its use of all-botanical ingredients, such as black seed oil and jasmine extract. While marketed as halal, the product’s natural ingredients make it an attractive option for all consumers.
The graphic design for the haircare packaging was done by Brandimage China. Says Aaron Song, Account Director for the firm, “The client wanted the range to pop out on shelf using color as an appeal for younger consumers. Emphasizing art and culture, it needed to reinforce sophistication, while elevating beauty as an aspiration.”
