Combining a love for the local area’s abundance of apples and sweet cider, along with a passion for craft beer and a need to support the local economy, Scott Ferguson – Chapman’s Brewing Company Founder and CEO – turned concept into reality in less than 18 months. The result is their distinctive Ale Cider – a cider combining malted barley and cascade hops in a the brewing process to produce a sophisticated, deep amber beverage that appeals to both beer and cider drinkers. The finished product is the combination of both traditional cider making and beer brewing – crisp, slightly sweet cider with the best of the ale color, head and mouth feel.
With no other product like the Ale Cider on the market, the founders of Chapman’s wanted a package that was equally as unique. With the influx of craft beers on the market, the traditional packaging choice would’ve been a standard 12-ounce amber glass bottle. However, Chapman’s opted for a 16-ounce aluminum can for both aesthetic and functional purposes. “The sheer amount of labeling space allows us to fully present the logo, as well as a QR code to interact with our customers as we build our brand,” said Ferguson. “Cans also are recognized for their excellent packaging attributes in protecting the integrity of our product from light and air, as well as the reduction in energy costs in shipping and recycling.”
