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AriZona's high-tech bottle gives functional beverages a boost

For AriZona Beverage Co., the package is the primary method of communication with consumers, so when it introduced RESCUE Water in the functional beverage aisle, the company selected a package that both looked and performed differently from competitors' packages and also conveyed the quality of the product.

the company selected a package that both looked and performed differently from competitors' packages and also conveyed the qual
the company selected a package that both looked and performed differently from competitors' packages and also conveyed the qual

In selecting the right package, AriZona issued several requirements to its supply chain:

  1.  A panel-less, hot-fill PET bottle that achieves the look and feel of glass.
  2. Robustness in the consumer's hand.
  3. A package that mimics the appearance of a vitamin packer bottle.
  4. Graphics that communicate the healthful product benefits. 

AriZona accomplished these objectives by opting for a high-tech, high-touch, 20.5-oz bottle with a full-body shrink-sleeve label. The bottle was designed and developed by Constar using the supplier's X4™ technology, a panel-free design for hot-fill beverages. The bottle imparts the robust, in-hand feel of glass while also optimizing performance during hot filling and labeling.

To provide hoop strength, maintain shape, and align well with the label graphics, three concentric ribs are positioned at the top, middle, and bottom of the bottle.

"AriZona Beverage doesn't want the consumer to feel that the package is cheap," says Donald Deubel, Constar Senior Vice President of Corporate Technologies.
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