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Kellogg invents a new bulk-pack format

Prompted by a growing need to move cereal to where packaging assets are already in place, Kellogg engineers came up with a whole new spin on bulk packaging. See video

The first step in the K-one process is to place a corrugated tray on a pallet and hang a plastic bag from the K-one collar.
The first step in the K-one process is to place a corrugated tray on a pallet and hang a plastic bag from the K-one collar.

Kellogg Co. of Battle Creek, MI, is reaping packaging material cost savings of about 70% since it implemented the K-one™ bulk packaging system in most of its U.S. cereal plants. Consisting of a corrugated bottom sheet, a pre-made flexible-film bag, and stretch film, the K-one system replaces a corrugated bulk box and flexible film liner. Like that packaging format, the K-one bulk pack is used by Kellogg to move cereal from where it’s processed to where it’s packaged, whether in-house or at a contract packager.

Material cost savings aside, labor savings are gained because operators in the plant no longer have to set up corrugated bulk boxes. Meanwhile, at the receiving end, there’s no longer any need to break boxes down and dispose of them. Moreover, transportation costs are reduced because more product and less packaging can be loaded onto every truck.

As if all these benefits weren’t attractive enough, the new approach to bulk packaging creates a consistent containment force that locks product in place to reduce settling and damage during shipping.

Though the K-one system is built by Lantech, it is being marketed by Lantech and Kellogg together as Kellogg owns the patents related to the K-one system. That’s because the idea for the system originated in the minds of Kellogg engineers Dave Ours and Randy Cary. K-one is protected by one U.S. patent, and additional U.S. and foreign patents are pending.

“How do we move cereal in a bulk format and save money doing it while ensuring that the cereal will be at least as well protected against damage as it was under the bulk box approach?” says Ours. “That’s the question we were asking ourselves back when this all got started.”

Familiar as Kellogg was with bulk packaging machines and the companies that make them, Ours and Cary knew that the system they envisioned was not going to be an off-the-shelf item. They also had a hunch that if the equipment they had in mind could in fact be built, it would be suitable for a number of applications outside of cereal packaging. That’s when Dwight McCardwell, Kellogg’s director of corporate development, entered the K-one arena.

“When senior management agreed that this technology could be successfully applied outside of Kellogg’s plants, it became my group’s job to work closely with the engineers who originally dreamed it up to put together a strategy to commercialize it by coming up with a licensing plan,” says McCardwell. “Keep in mind that Kellogg Company licenses its brands all the time. But what made this a first is that we’re not talking about a consumer-oriented proposition, but rather a proposition revolving around industrial marketing. That’s quite different than licensing a brand.”

No walk in the park

McCardwell, Ours, and Cary all agree that pushing the K-one idea from concept state to commercially available product line was no walk in the park.

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