Are flexible milk bags a success in the UK? That
depends on which supermarket chain you talk to. Last month, it was
reported that Sainsbury was considering broadening the package into
other dairy offerings because the bagged milk was selling so well. But
Waitrose reported that it was dropping the package because of low sales.
Why the difference? PW Associate Publisher Jim Chrzan offers these
possible reasons: timing, training, and management of expectations.
Source: Packworld.com, Packagingnews.co.uk, Guardian.co.uk
