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Custom closure enhances convenience, freshness of fruit purées

A new base/actuator combination closure makes one-handed opening and pouring of fruit purées a more convenient and less messy process for bartenders, while keeping unused product fresh.

Pw 182651 Torani Hero 1

Flavored syrup, sauce, and beverage base products from Torani are a global favorite of food and beverage service environments. But when redesigning the packaging for its Torani Purée Blends, the company realized there were some areas where consumer convenience could be improved upon.

Torani’s existing bottle was capped with a standard, round-orifice, non-dispensing threaded cap. In a beverage service environment, the closure proved messy and inconvenient, requiring bartenders to use two hands to screw the cap off and back on to the bottle. In addition, the cap was often lost at the end of a busy day of bartending, leading bartenders to sometimes inadequately secure the top of the bottle with plastic wrap in an attempt to secure the integrity of the product for the next day.

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