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P&G gets a handle on fabric softener packs

Last summer, when Procter & Gamble began to sell its premium Downy Simple Pleasures liquid fabric softener to club stores, it made a decision to market twin packs of its 52-oz retail bottles rather than create a larger container size.

Pw 11544 Downy Croppedjpg

To unite the two bottles, the Cincinnati-based consumer products giant selected a new handle from PakTech.

The TP-202-547 injection-molded, high-density polyethylene handles are “platinum pearl” in color, to match Downy’s injection-molded polypropylene closures. The PET bottles are tinted purple for a vanilla and lavender version, blue for jasmine scents.

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