New pack foils thieves

With a single machine purchase, cartridge remanufacturer IJR, Inc., automated its packaging and reduced theft losses that had plagued its retailer customers.

IJR's new blister packaging system incorporates ergonomic features that keep operators more comfortable.
IJR's new blister packaging system incorporates ergonomic features that keep operators more comfortable.

IJR Inc. is a leading supplier of re-manufactured ink-jet cartridges sold to office supply retailers, club stores, and OEM ink-jet printer manufacturers. As a leader, the Phoenix-based firm reserves the right to change the way things are done, including all things packaging.

Typically, ink-jet cartridges have been packaged in chipboard cartons with hang tags for easy display. Lightweight, small, and convenient for the shipper and the retailer, these packs are also conveniently pocket-sized for the shoplifter. Retailers have discovered that the combination of a small package and a price tag of $35.00 and up creates a likely target for theft.

Electronic Article Surveilance (EAS) tags are one option available to foil thieves, but they’re fairly easy to defeat by removing the cartridge from its chipboard carton. Another option is keeping cartons in a closed area and relying on store employees to dispense them. But this adds to labor cost and reduces opportunities for impulse purchases.

So in January 2005, IJR began offering a different, more practical packaging alternative to retailers’ theft concerns: cartridges packaged in plastic-to-plastic blister packaging that is too large to be pocketed and impossible to open in-store. A transparent blister also allows viewing of the product (a frequent consumer preference), and the enclosed paperboard card can carry a pre-applied EAS tag for additional security if the retailer prefers.

The larger footprint of the new packaging may require more display space and more frequent restocking, but the potential gains of lowering labor cost and eliminating pilferage easily offset such additions to the cost structure.

Automating the process

The new blister packaging system at IJR was the result of consultations with SCA Packaging, Consumer Products (formerly the Alloyd Co.), a leading supplier of custom-designed blister packaging and automated blister packaging equipment.

“This was a change we needed to make,” says IJR president Bob Allen. “Both to give our customers more secure packaging and to help us handle our accelerating output.” For years, the firm had packaged cartridges manually, a very labor-intensive operation.

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