Sargento dips into snack trays

Packed in a tub with crackers, the snack creates new eating occasions for the company’s cheese by making it portable and shelf-stable. Single-serve portions of dipping chips—in the mini tortilla, pretzel twist or zesty Ranch bagel varieties—and real cheddar cheese dip, sell in a multilayer thermoform plastic tray. Chips and dip nest in separate compartments inside the tray. A two-line ink-jet code includes a sell-by date on one tray side. A laminated foil lid seals against the tray and uses photography of the chips and dip to increase the potential for impulse purchases.