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Thermoform-packed ink-jet trio is 'club-able'

Developed for club stores, Hewlett-Packard’s new stand-up “Tripack” thermoform for ink-jet cartridges deters theft, yet offers easier opening for consumers.

Each of the three items in the line includes three cartoned color or black ink-jet cartridges.
Each of the three items in the line includes three cartoned color or black ink-jet cartridges.

Hewlett-Packard Co., Boise, ID, hopes to ink new sales with the nationwide October launch of a trio of ink-jet cartridges in a pack designed specifically for club stores.

The polyvinyl chloride thermoforms molded by Display Pack (Grand Rapids, MI) from 18-mil sheet contain three HP print cartridges. A “footpad” allows it to stand upright. A 16-pt white clay-coated paperboard sheet, made of recycled paper, is offset-printed by Display Pack in five colors. HP refers to the format internally as the “Tripack.”

There are three products in the line: two combinations of color and black cartridges, and a pack of three black cartridges. The Tripacks complement HP’s line of 9 ink-jet cartridge thermoformed twinpacks already sold in clubs. To meet club stores’ mandate to limit display space, the new packs’ width and length measurements match those of the twin-packs. The design also unifies the displays, according to Hajung Kim-Gifford, HP’s packaging engineer who designed the package in collaboration with her supervisor, Andrea Lantz, customization manager.

“This offers a multipack option for club stores, and provides consumers a better value in a design that’s quite attractive,” says Kim-Gifford. Product pricing varies by retailer, which includes Sam’s, Costco, and BJ’s.

Kim-Gifford points out that clubs were involved in the package’s design review process. For one thing, the package was designed to deter theft through its size and the need for a tool, such as scissors, to open it; thus, the package cannot be easily concealed or opened by hand.

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