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Oven box displays cool 'smarts'

One of the coolest “smart packaging” efforts comes from appliance marketer Euro-Pro, Plattsburgh, NY, for its convection toaster oven packed in a corrugated box whose technology hits several smart packaging hot buttons.

Pw 11545 News Euro Pro

A “press here” violator on the front panel points to a cutout section with a red button and a lenticular image of the oven. The image shows heating arrows that indicate how the heating process works; the arrows appear to move when your eye position changes. Pushing the button activates a 10-second product message from a speaker (at least 11¼2’’ wide) behind a star-shaped cutout. Pushing the button also causes the image to vibrate, which sets the lenticular imagery into movie-like motion.

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