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The date was fittingly celebrated over the entire year under the motto "100 Years of Future", including an official ceremony in Optima’s Schwäbisch Hall with the Minister President of Baden-Württemberg, Winfried Kretschmann.
"Not a history book, but rather a book full of stories" – as stated in the foreword, it is divided into four main topics: expansion, innovation, partnership and responsibility. Richly illustrated, multifaceted and with a modern design, the book does not follow a chronological narrative; it uses instead a variety of topics to dip into the history of the company – with interesting connections to the present and future. Training in transition, trade fairs all around the world, digitalization, sustainability, partnerships, international experiences and the special "ABCs of Optima's success" – these are only a few examples of the entertaining mix of stories, facts, visuals and backgrounds.
The book was produced in close collaboration between Sabine Gauger (Optima's editorial staff) and Hans Bühler (Optima's Managing Director and CEO), the Fischer and Friends Agency, and author Stephan Trinkl, who conducted many conversations and interviews with participants and contemporary witnesses and immersed himself in the company's history with original documents and records.
The book is available free of charge to interested parties via an online request.
