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“Receiving this recognition from the PPC is not just about a beautiful end product, but a testament to our close collaboration with Greenleaf,” says Lisa Pruett, President of Packaging & Labels at RRD. “Through our partnership, we were able to deliver on a complex solution that really brought the packaging to life so Greenleaf could provide a memorable brand experience across a unique artwork application.”
Featuring a range of original artwork on packaging can present challenges: namely achieving consistency across the color variations when running cartons offset. The production of multiple SKUs at varied volumes can also present challenges in more traditional printing operations. Additionally, there were instances where colors had to be matched across different material substrates.
To overcome this hurdle, RRD utilized its digital printing capabilities to reduce complexity for color correcting and press proofs. The resulting solution enabled the management of eight-to-twelve SKUs at once with no color inconsistencies.
“We appreciate the speed and agility of the RRD team in bringing our vision to fruition,” says Amy Inbau, Greenleaf Creative Brand Manager. “The team involved helped us honor the artwork featured on our packaging and deliver the sophisticated brand experience consumers have come to expect of us.”
RRD also received a PPC Gold Award for the Limited Run Games Retro Collection Sleeves highlighted for digital application and three Excellence Awards for Amyris, Rose Inc folding cartons highlighted for sustainability, Hpnotiq Freeze Pop folding cartons, and Old 55 Single Barrel Bourbon Whiskey rigid box with paperboard sleeve.
