Epson unveiled at PACK EXPO Las Vegas its new Label Boost software, designed to give shipping operations a way to easily add color and dynamic content for what would otherwise be black-and-white shipping labels.
Label Boost software can help shipping operations—especially at healthcare brands—create secondary labels, such as regulatory or shipping-and-handling labels. It can also be used to highlight critical information, such as parcel count or expedited shipping for accuracy and timeliness of delivery.
Other applications for the software could be coupons, targeted ads and secondary labels. Adding such dynamic content to shipping labels helps users create new opportunities for their businesses to leverage shipping labels for marketing, while reducing material and labor costs and streamlining operations, says Epson.
“Booth visitors were excited to learn how Label Boost can help them grow their business and reduce operational costs,” says Tessa Kohl, product manager of DX Solutions, Epson America, Inc. “Label Boost was one of many products at Pack Expo that showed how Epson offers not just excellent standalone hardware, but full solutions to meet current business needs.”
Kohl says that at Pack Expo, visitors came to the Epson booth in search of ways to engage customers with branded content. They also needed to streamline processes for tasks such as applying hazardous material labeling. As Epson Label Boost combines compliance labels and shipping labels into a single print-on-demand label, it can help reduce costs, streamline workflows, and improve quality for shipping operations, says Kohl.
“Today, supplemental warning stickers often need to be selected and applied by hand,” says Kohl. “Using Label Boost to automate the label selection and integrate it into the shipping label can help reduce the risk of incorrect labeling caused by human error.”
