Grain-free dog food line is appealing with spot-coated graphics

According to the FPA, 'eye-popping graphics' and a 'powerful shelf impact' were the aspects that earned a Gold award for Printing & Shelf Impact for the stand-up pouch converter for Nutro Ultra Grain Free pet food.

Nutro Ultra Grain Free
Nutro Ultra Grain Free

A technically unique project, this graphically stunning, FPA Gold award-winning bag by converter Plastic Packaging Technologies, LLC, was the first commercial item printed by PPT with a registered soft-touch coating on select areas of the bag, says the converter.

The Nutro Company of Nashville has been a provider of natural pet-food products sold exclusively at pet specialty stores for more than 86 years. For its Nutro Ultra Grain Free dry dog food line, Nutro looked to PPT in mid-2017 to provide a pouch with the look and feel of a soft-touch varnish coating. Through 10-color, solvent-based flexo printing, PPT produced a bag with varnish detail that allowed for design highlights.

Neither Nutro or PPT was willing to provide much technical detail on the bag, however it is described by PPT as a “flat-bottom box pouch” with “straight sides that enable excellent casing and freight density, outstanding presence at retail, and ideal home storage.”

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