New Windsor Brands, LLC, Princeton, NJ is launching a line of baby wash, shampoo, and lotion in a 15-oz custom-designed high-density polyethylene oval bottle with a pinched waist. The bottles employ anti-slip characteristics and are decorated with an in-mold label that both help to ease bottle handling when bathing babies. The labels are provided by Yupo. TricorBraun also supplies the injection-molded polypropylene closures, which include a disc-top cap for shampoo and pump for lotion.
“TricorBraun has been a tremendous partner to us,” says Ved Singh, president of New Windsor Brands. “They are a global company, and we are open to global trends. The white bottle and graphics are attractive, and Winnie the Pooh is a much-sought character. TricorBraun helped us develop a pack that is easy to handle in wet environments so it’s also functional.”
–Jim Butschli
