Label print station cuts fulfillment costs

American Tack & Hardware upgrades label printers for speed and quality images and gets healthy savings in the bargain.

Lou Raucci, manager of packaging at Amertac, loads a print order behind the three new label printers.
Lou Raucci, manager of packaging at Amertac, loads a print order behind the three new label printers.

Sometimes an equipment upgrade can bring unexpected benefits. That was certainly the case for American Tack & Hardware, Monsey, NY, when it purchased an up-to-date label printing station for its headquarters’ distribution center.

The station includes three Model 6406 direct thermal and thermal-transfer label printers from Avery Dennison Printer Systems (Philadelphia, PA) and upgraded software to network the printers with Amertac’s own computerized database.

The printers are used to produce three different types and sizes of labels for merchandise that is inventoried at the distribution center. Each labeler has a 6”-wide printhead that accommodates 6x4” shipping labels for case-packed products, while it also permits smaller labels to be produced in multiple rows. “For example,” says Lou Raucci, Amertac manager of packaging at Monsey, “the 1¼” labels for primary packages can be printed four-up.”

In between these two sizes, Amertac prints a 2½” label that is affixed to what the company calls a “shelf pack,” a smaller multipack of chipboard that customer distribution centers or distributors can ship to individual stores after breaking down the shipping case.

64-bit printers

The heart of the switch is essentially the capabilities of the new label printers. Powered by a 64-bit microprocessor, the Model 6406 printer offers higher-speed processing and printing for Amertac. But when asked, Amertac says speed wasn’t the primary reason for the upgrade.

Kevin Mandoske, director of manufacturing at Amertac, sees the biggest change in the quality of the labels. “With the higher print resolution of these printers, our bar codes and graphics are much cleaner and crisper than before,” he says. The new printers offer 300-dpi quality, twice the resolution of the printers they replace.

Bar codes are a big issue for Amertac, both at the distribution center and for their customers. Amertac’s distribution center, Mandoske explains, uses radio-frequency technology scanners to read the bar codes on labels so that workers pick the proper merchandise for the orders to be packaged and shipped.

And, at least one customer, a major home remodeling warehouse chain, scans the interleaved two-of-five bar code on Amertac shipping cases to update their inventory management software, rather than counting manually as other customers still do.

“Because of the improved print resolution, the bar codes are far more reliable,” Mandoske says. “Our misreads are way down from before.” Part of those problems came from ribbons curling in the older printers, which would cause a crease across the bar code. “When that happens, the code becomes unreadable, so our operators can’t scan it to pick product.”

Actual savings, too

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