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Marketing book

"The Total Package: The Evolution and Secret Meanings of Boxes, Bottles, Cans and Tubes" explores the evolution of packaging throughout history and reveals ways in which manufacturers use marketing strategies to sell their products.

Available from Little, Brown and Co. (New York, NY), the book discusses impulse buying and environmental issues. Sells at $24.95, hardcover.

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Annual Outlook Report: Workforce
Hiring remains a major challenge in packaging, with 78% struggling to fill unskilled roles and 84% lacking experienced workers. As automation grows, companies must rethink hiring and training. Download the full report for key insights.
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Annual Outlook Report: Workforce