Marketing book

"The Total Package: The Evolution and Secret Meanings of Boxes, Bottles, Cans and Tubes" explores the evolution of packaging throughout history and reveals ways in which manufacturers use marketing strategies to sell their products.

Oct 31, 1995

Available from Little, Brown and Co. (New York, NY), the book discusses impulse buying and environmental issues. Sells at $24.95, hardcover.

Discover Leading Suppliers

The packaging innovations from PACK EXPO worth your attention.

Packaging World Annual Outlook Report 2026

Machinery Basics

How Products are Loaded and Sealed into Pre-Made Bags and Pouches

Pt 26 5 Wrapping Equipment Final 00 00 01 11 still001

Learn About 4 Different Types of Wrapping Machines for Your Product

Learn About 10 Different Types of Labeling Machines for Your Product

What is Multipacking and How Do Brands Do It?

Live at PRS Day Two: Mars, Campbell's, General Mills, and More Share Recycling Strategies

General Mills supports flexibles recycling at scale, Mars gets positive consumer feedback from paperization, Campbell's touches on PCR and food safety, and more at day two of the Packaging Recycling Summit.

Live at PRS Day One: P&G, Estee Lauder, and WM Share Recycling Strategies

The design references Rio’s beachfront culture and is intended to function both as beverage packaging and as a collectible souvenir linked to Rio.

Corona, Jack Daniel's, and Calsberg Introduce Innovative Packaging Changes

At The Soap Gal’s Mesa, Ariz. facility, workers pack soap bars with a Yeaman cartoner noted for size adaptability and quick changeovers.

Finding the Right Cartoner for Handcrafted Soap

Smarter Case Marking

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