The Procter & Gamble Company has announced it will more than double the amount of recycled plastic in its packaging for household cleaning brands in Europe by early 2020. P&G brands Fairy liquid dish detergent and Flash and Viakal surface cleaning products will increase the use of recycled plastic to nearly 10,000 tons of post-consumer resin (PCR) and post-industrial resin (PIR), replacing virgin plastic in the supply chain. According to P&G, this is equal to the amount of waste generated by 6.5 million Europeans per day.
In the U.K., Fairy is converting its bottles to 100% PCR in its most popular sizes. Flash and Viakal are converting to 100% recycled plastic in its white and transparent bottles and 50% PIR in all translucent bottles. In total, 300 million bottles across P&G’s European household cleaning brands will be converted annually to either 100% recycled or partially-recycled plastic. Additionally, all surface cleaning wipes will be made of 100% recycled fiber.
