From its farming practices to its family values, California Olive Ranch holds itself to the highest standards. That’s according to the company, whose family of brands include its California Olive Ranch olive and avocado oils and sprays and olive oil-based dressings, marinades, and sauces, as well as its Lucini brand of oils and sauces. Says the company, “In partnership with more than 50 family farmers throughout the state of California and countless others across the globe, the company is committed to transparency and sustainable practices in both growing and packaging.”
Until recently, its line of edible oils was available either in glass or a bag-in-box format. But in an ongoing effort to diversify its product offerings, the company added a new and unique format for the category, an aluminum bottle, to its line of packaging options.
“At California Olive Ranch, we are dedicated to delivering a versatile product line of high-quality cooking staples that meet the needs of every consumer, and that is exemplified by the launch of our aluminum-bottled oils,” says Mary Mori, California Olive Ranch vice president of Quality and R&D. “By creating our smallest, most lightweight bottle yet, we are able to not only continue building upon our sustainable packaging efforts, but we’re also offering consumers a more accessible price point to our bestselling line of olive and avocado oils. Additionally, the size of the bottle allows for ease-of-use for packing while traveling, which is highly appealing to our consumer base.”
The aluminum bottle, in a 335-mL size, is supplied by Trivium Packaging, which lays out the typical stats for edible oil packaging: “Olive oil, coconut oil, vegetable, and cooking oils—all unsung necessities of our daily routines—all often come in plastic bottles. In fact, in the North American market, nearly 80% of edible oil brands in packaging under 750 mL—and the majority of larger containers as well—use plastic.”
