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Refillable Aluminum Bubble Container Goes Against the Norm

Bubble Tree launched with an aluminum bottle designed to reflect the brand’s goals of sustainability and environmental safety.

Bubbletree Bottles 4 (2)

American Bubble, a Los Angeles-based bubble company, was created when toy industry veterans saw an opportunity to make the segment more sustainable.

“We knew the bubble market very well and saw that it was only saturated with plastic bottles that aren’t even 100% recyclable,” says Susan Wasserman, founder and President of American Bubble. “After seeing how some countries—especially the Maldives—have decided to eliminate one time-use plastic bottles, we researched a better alternative. It turned out to be aluminum, not only for its highly recyclable material, but also because of the quality.”

Coding, Marking, and Labeling Innovations Report
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Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
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