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Football Stadium PET Bottles Transformed into Mr Muscle Packaging

SC Johnson partners with the Liverpool Football Club to transform half a million PET bottles into new packaging for its Mr Muscle household cleaning products in the U.K.

Pictured are Billy Hogan, CEO, Liverpool Football Club (left), and Fisk Johnson, CEO, SC Johnson
Pictured are Billy Hogan, CEO, Liverpool Football Club (left), and Fisk Johnson, CEO, SC Johnson

After successful partnerships with the Milwaukee Bucks NBA team and the Milwaukee Brewers MLB team to turn recycled plastic cups from events into new packaging for its Scrubbing Bubbles bathroom cleaner, SC Johnson has extended its program across the pond. In February 2021, the household cleaning products company teamed up with the Liverpool Football Club in Liverpool, England, to create a closed-loop recycling model for the more than half-million plastic bottles used at the team’s Anfield Stadium each season. 


Read article   Read how SC Johnson and the Milwaukee Brewers are modeling a circular economy.


The collaboration came about due to the two group’s like-mindedness around sustainability. “We’re excited to add the Liverpool Football Club to the organizations we partner with to help create a waste-free world,” says SC Johnson Chief Community and Communications Officer Alan VanderMolen. “Earlier this year, Liverpool F.C. launched The Red Way [red being the team’s official color], its vision for sustainability and way of making an impact on society now and in the future, and we thought LFC’s mission aligned with our company’s values.”

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