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Corrugated plays pivotal role in e-commerce supply chain equation

The packaging industry needs to get a clear picture of where the growth is, and the public needs to learn about environmental footprint.

Determining the number of “new” corrugated boxes entering the supply chain is not so easy. In many cases that very same box from the retail shelf is being reassigned to residential delivery.

“It is a popular misconception that if e-commerce is growing 15 to 20 percent a year, corrugated must be growing at the same pace,” says Dennis Colley, President and CEO of the Fibre Box Association.

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