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Distinctive PET bottle for rum

The launch of McCormick Distilling Co.'s new Montego Bay Coconut Rum is marked by packaging with eye-catching design and color that gives the new brand strong shelf appeal.

Amcor Rigid Plastics designed and produced a proprietary series of lightweight (PET) bottles for Weston, MO-based McCormick, a distributor of premium spirits. The custom PET containers come in 50-mL, 750mL,1-L, and 1.75-L sizes.

Already a producer of straight rum products, McCormick’s entry into the flavored rum segment required not only a great-tasting product but an equally impressive package design to attract consumers in retail stores, bars, restaurants, and other establishments, according to Vic Morrison, McCormick’s vice president of marketing.

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