Greener By Design conference gains support

Packaging World and Shelf Impact! are sponsors of a new conference on sustainability, Greener by Design, produced by GreenBiz.com and Global Executive.

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Summit Publishing Company is pleased to be the exclusive packaging media sponsor of Greener By Design. Summit’s flagship magazine Packaging World, and package design and marketing publication Shelf Impact!, will lend promotional support to the new conference scheduled for June 12-13 in Alexandria, VA.

Greener by Design: Strategies, Tools and Markets for Product Innovation is produced by GreenBiz.com and Global Executive, and will address the greening of product and packaging design. Attendees will gain a ground-level view of the strategies employed by companies seeking to reduce costs and increase sales by attracting the growing corps of environmentally minded customers.

Packaging World contributing editor and author of the Field Guide to Sustainable Packaging, Steve Sterling, will moderate “The Packaging Revolution,” a panel discussion with Jean Charles Boisset, president, DeLoach Vineyards, Boisset Family Estates, and Anne Johnson, Director, Sustainable Packaging Coalition. The discussion will look at what it takes for packaging to be green, by describing a range of innovative environmentally friendly materials and technologies that are allowing creative individuals to think, literally, outside the box.

Packaging World (www.packworld.com) has extensively covered sustainability over the past decade. Recent highlights include the publication of the Field Guide to Sustainable Packaging; an ongoing sustainable packaging column and e-newsletter, Sustainable Outlook; and most recently, an exclusive interview about Wal-Mart’s sustainable packaging initiative, Wal-Mart speaks on the Packaging Scorecard, published Feb. 2008.

Additional information about Greener by Design can be found at www.greenerbydesign.com or by calling 800/516-4265.

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