Unilever’s Magnum ice cream brand is the first in the category to use recycled plastic in its packaging. In August 2020, it rolled out 7 million tubs made from 100% certified circular PP throughout Europe.
Anne Marie Mohan reported in January 2021 that this indulgent ice cream brand pioneers the use of recycled plastic, with the material sourced from mixed plastic waste converted to plastic resin feedstock through advanced recycling.
Creating a circular economy for single-use plastic packaging has become the rallying cry for Consumer Packaged Goods companies around the world. To comply with the Ellen MacArthur Foundation’s New Plastics Economy Global Commitment, many top multinationals have committed to ambitious goals around reducing their use of virgin plastic as a way to address plastic waste and pollution at its source.
