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Paper Can for Sangria is the Full Package

Imported from Spain, Pulpoloco Sangria not only has beautiful branding, but its aseptic paper can is shaped like a traditional beverage can, while using 30% less material than aluminum or PET.

Pulpoloco Sangria is packaged in a 250-mL, smooth-finish, aseptic paper can, the CartoCan®, that’s decorated in colorful, mosaic-like graphics.
Pulpoloco Sangria is packaged in a 250-mL, smooth-finish, aseptic paper can, the CartoCan®, that’s decorated in colorful, mosaic-like graphics.

Splash Beverage Group, a Fort Lauderdale, Fla.-based company specializing in the manufacture, distribution, sales, and marketing of non-alcoholic and alcoholic beverages, announced in June that it was “enhancing its commitment to developing market share for innovative, socially conscious brands that are sustainably focused.” Walking the walk, the company is the sole distributor outside of Spain of a sangria brand with indisputable sustainability street cred: Pulpoloco Sangria.

Says Splash CEO Robert Nistico, three things attracted Splash to the brand: “The sustainable, game-changing packaging, the sangria liquid itself, and the branding!”

Imported from Spain, Pulpoloco is made from a blend of Tempranillo wine, fruit, and spices, and comes in Soft Rosé, Crisp White, and Smooth Red flavors. What really differentiates the brand, however, is its unique packaging. Instead of glass or aluminum, the mixed alcoholic beverage is packaged in a 250-mL, smooth-finish, aseptic paper can, the CartoCan®, developed by German equipment supplier Hörauf, that’s decorated in colorful, mosaic-like graphics. It’s the full package.

“Pulpoloco launched [in 2017] in the paper CartoCan packaging because the founder became aware of how special the packaging was,” reports Nistico. “The aseptic processing allows the flavor complexity to come through… . Sustainability should be important to all beverage companies, and the Pulpoloco brand is enjoyed by a generation of consumers who want their brands to prioritize their environmental impact.”

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