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Organic Baby Shampoo & Conditioner Brand is Latest of its Ilk to Go All-In for Aluminum

Nature’s Baby Organics is another recent entry in the shift away from plastic, and toward aluminum, for packaging of personal care and bath products, particularly specialty products with elements like vegan, organic, or cruelty-free.

No automation needed to be replaced with the switch from PET to aluminum, which was good news for Nature’s Baby. The existing filling line is capable of handling the new aluminum bottles with limited adjustments.
No automation needed to be replaced with the switch from PET to aluminum, which was good news for Nature’s Baby. The existing filling line is capable of handling the new aluminum bottles with limited adjustments.

The brand produces what it calls, “hypoallergenic, green, gluten-free and cruelty free,” shampoos, conditioners, soaps, lotions, and other similar products designed “to eliminate (or minimize) the use of harsh or suspect chemicals in your baby’s bath and skincare routines by formulating products with highest quality and effective natural and organic ingredients.”

The company says it has taken its eco-friendly commitment one step further with the release of aluminum packaging options for seven of its best-selling products.

“Nature’s Baby is committed to create formulas that are effective, eco-friendly, and safe for children and our environment and this commitment extends to our packaging. We’re happy to announce this switch to aluminum—a material we can feel good about putting on the shelf, in our customers’ homes, and into the recycling bin,” says Nicole Williams, Operations Manager, Nature’s Baby.

Part of what attracted the brand to aluminum packaging is that the material is 100% recyclable for an infinite number of cycles and it’s typically made of 68% post-consumer recycled (PCR) materials. The high PCR content is important since it takes just 8% of the energy to produce recycled aluminum as it does to create new aluminum, leaving far less used waste in landfills.

While pricier than plastic or glass, aluminum is also lightweight and shatterproof, a positive feature in bathroom settings where slippery soaps are involved.


Aluminum is gaining momentum as a material for quite a few of applications, not just personal care products like Nature's Baby. Check out these recent articles from Packaging World


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