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The multifaceted benefits of sustainable packaging

The demand for sustainability in packaging has affected every aspect of packaging.

The demand for sustainability in packaging has affected every aspect of packaging, from inspiring the development of new primary package materials, inks and adhesives to inspiring studies of our energy use and the creation of forums where we can discuss new ideas and techniques. We see our customers actively seeking out sustainable packaging, often as a way to market themselves better to environmentally conscious consumers. We can learn a lesson from them.

Sometimes we tend to think of this new emphasis as a burden imposed on us by outsiders, forcing us to change how we work and creating additional (and perhaps unnecessary) costs. It is easy to see those requirements for change as intrusive, but not see the advantages of sustainable packaging to us as packagers as well as to the environment and our customers.

Just as a new piece of equipment can give you a competitive advantage over your rival contract packager, an increased focus on sustainability and “green” packaging can also give you a competitive advantage. In both areas, he who takes the risk and leads the way by investing in new technology will usually be the winner.

The contract packagers who adopt sustainability as a primary company focus and promote their capability to produce sustainable packaging will gain a powerful marketing advantage. Just as being able to teach our customers about the latest packaging techniques, equipment and materials reflects on us as knowledgeable specialists and sets us above the competition, so, too, will being able to do the same with sustainable packaging practices. It will be another way to strengthen our bond with customers as their partners.

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