Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Driving Consumer-Centric Packaging Innovation

Packaging is a critical asset that plays a major role in the success of a product. CP/CMs need to be proactive in understanding consumer preferences to advise their CPG customers on innovation.

Anne Marie Mohan, Editor, Contract Packaging magazine
Anne Marie Mohan, Editor, Contract Packaging magazine

An April webinar from CPA, the Association for Contract Packagers and Manufacturers titled “Transcending Disruption: Driving Consumer-Centric Packaging and Product Innovation,” explored the importance of packaging in conveying the qualities of a product to consumers at-shelf and the CP/CM’s role in driving innovation in package design. 

According to co-presenter Brian Wagner, co-founder and Vice President of PTIS, given the massive number of new products introduced each year in the U.S.—tens of thousands, he noted—and the estimated failure rate of those products—90% within two to three years of introduction—CPGs are in dire need of partners to help them test and learn how the packaging for a new product may influence consumer acceptance, before launching it into the market.


Watch video   Watch the CPA webinar on consumer-centric packaging innovation.

Coding, Marking, and Labeling Innovations Report
Explore our editor-curated report featuring cutting-edge coding, labeling, and RFID innovations from PACK EXPO 2024. Discover high-speed digital printing, sustainable label materials, automated labeling systems, and advanced traceability solutions that are transforming packaging operations across industries.
Access Report
Coding, Marking, and Labeling Innovations Report
Is your palletizing solution leaving money on the floor?
Discover which palletizing technology—robotic, conventional, or hybrid—will maximize your packaging line efficiency while minimizing long-term costs in this comprehensive analysis.
Read More
Is your palletizing solution leaving money on the floor?