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E-Comm Accelerates

COVID-19 shelter-in-place orders catapult e-commerce growth three to four years into the future, offering opportunities for CPGs and co-packers to work together on e-commerce strategy.

AMM
Anne Marie Mohan, Editor, Contract Packaging magazine

Like a pebble dropped into a pond, the effects of the COVID-19 pandemic have rippled outward, causing far-reaching changes in nearly every aspect of life. In the food and beverage industry, shelter-in-place orders have caused a shift in the types of products most in demand and the way in which consumers are procuring those items.

According to a June 2020 report from Adobe Analytics, the first six months of 2020 drove $368.8 billion in online sales—a $77 billion difference in the expected spend. While online grocery shopping orders have declined somewhat from their peak—Adobe reported an 18% decrease in average daily sales in June—most experts agree it’s unlikely e-commerce shopping rates will drop to their pre-pandemic levels.

“We are seeing signs that online purchasing trends formed during the pandemic may see permanent adoption,” said Taylor Schreiner, Director, Adobe Digital Insights, in a statement.


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