Reusable/Returnable

From shells to shrink

To gain operational efficiency, cost savings, and distribution benefits, this Canadian Pepsi bottler has substituted stretch wrap in place of returnable plastic carriers.

January 31, 2006

Detergents/cleaners: Page 24

Detergents/cleaners

P&G extends branding to cap, meeting tight launch timetable

Distinctive on-cap shrink-sleeve label clarifies new product varieties in cross-promotion for Tide with Febreze while also passing rigorous production-line requirements.

January 31, 2006

Labels

Cap turns billboard in P&G cross promotion

P&G opens up a new area of the package for graphics and branding information.

January 31, 2006

Labels

P&G extends branding to cap, meeting tight launch timetable

Distinctive on-cap shrink-sleeve label clarifies new product varieties in cross-promotion for Tide with Febreze while also passing rigorous production-line requirements.

December 31, 2005

Beverage

Packaging an icon

The aura of Marilyn Monroe continues to raise eyebrows, this time in a sensuously designed boxed bottle of wine.

December 31, 2005

Coding, Printing & Labeling

Winning with subtlety and sophistication--sometimes less is more

As a designer working exclusively in brands and packaging, I am getting close to the saturation level when it comes to passing judgment on good or bad design.

November 30, 2005

Flexibles

The power of the 'aesthetic imperative'

The best packages compel consumers to sense the pleasure in using the product, giving them space to personalize meaning and build relevance. Here are four examples.

October 31, 2005

Flexibles

Packaging made from renewable resources gains traction

As petroleum-based materials edge upward in cost, packaging made from renewable resources grows more appealing. Says one water bottler, 'It’s the right thing.'

October 31, 2005

Filling/capping, dry

Let's go bust some clutter

Seeing is believing. When it comes to consumer branding, the apt phrase might be “seeing is buying.” More accurately, it would be “unseen is unsold,” because consumers cannot buy what they do not see.

September 30, 2005

Beverage

The wrap-up: Unintentional package humor

Every so often, we like to present a look at the amusing side of packaging. This time, we are reminded that stating the obvious can be downright funny.

September 30, 2005

Cartoning

Complexity simplified

Wilpak sustains double-digit growth by operating ‘upstream’ and ‘downstream’ of traditional contract packaging roles to integrate the supply chain.

August 31, 2005

Flexibles

Hospital sterilization pouch

Autopak® is a three-ply structure from Alcan Packaging-Medical Flexibles Americas for in-hospital sterlization of products such as medical trays used for surgery.

August 31, 2005

Feeding/inserting/unscrambling

FlexTab feeder

Uhlmann• handles 1ꯠ products/min/lane in cold or hot-forming applications with either continuous or intermittent motion• features fast format changes without tools and electronic settings of format parameters• provides gentle product handling with vacuum cleaner and breakage separation, as well as light-barrier-controlled product release

July 31, 2005