Detergents/cleaners: Page 23

Flexible packaging

The future of resealable packaging

Robert Hogan is director of international sales and marketing at Zip-Pak, a global leader in zipper technology for packaging. Bryan Muskat is president of Triangle Package Machinery, a leading supplier of zipper-compatible VFFS packaging machinery. Presented here are their views on the whys and wherefores of incorporating resealable packaging features.

April 30, 2006

Detergents/cleaners

Decorated caps pass P&G's speed-to-market test

Speed to market was a critical factor in producing the shrink-sleeve labels that decorate caps on two varieties of Tide with Febreze Freshness.

March 31, 2006

Detergents/cleaners

Coming clean with

The goal was a distinctive label for a Tide detergent sub-brand. Multi-Color and Quick Pak succeeded because they innovated—and they backed up their claims.

March 31, 2006

Filling/capping, dry

Club store fills bulk bags on demand

PriceSmart club stores in Latin America offer on-demand, in-store bulk packaging of dry and liquid commodities.

February 28, 2006

Cartoning

Coordinate package design with machinery capabilities

At the Package Design 2006 Conference, designers saw how innovative package designs sometimes require all-new machine designs – and why it pays to collaborate with packaging engineering up front.

January 31, 2006

Reusable/Returnable

From shells to shrink

To gain operational efficiency, cost savings, and distribution benefits, this Canadian Pepsi bottler has substituted stretch wrap in place of returnable plastic carriers.

January 31, 2006

Detergents/cleaners

P&G extends branding to cap, meeting tight launch timetable

Distinctive on-cap shrink-sleeve label clarifies new product varieties in cross-promotion for Tide with Febreze while also passing rigorous production-line requirements.

January 31, 2006

Labels

Cap turns billboard in P&G cross promotion

P&G opens up a new area of the package for graphics and branding information.

January 31, 2006

Labels

P&G extends branding to cap, meeting tight launch timetable

Distinctive on-cap shrink-sleeve label clarifies new product varieties in cross-promotion for Tide with Febreze while also passing rigorous production-line requirements.

December 31, 2005

Beverage

Packaging an icon

The aura of Marilyn Monroe continues to raise eyebrows, this time in a sensuously designed boxed bottle of wine.

December 31, 2005

Coding, Printing & Labeling

Winning with subtlety and sophistication--sometimes less is more

As a designer working exclusively in brands and packaging, I am getting close to the saturation level when it comes to passing judgment on good or bad design.

November 30, 2005

Flexibles

The power of the 'aesthetic imperative'

The best packages compel consumers to sense the pleasure in using the product, giving them space to personalize meaning and build relevance. Here are four examples.

October 31, 2005