Sustainability

P&G provides leadership in sustainable packaging journey

With more than 300 brands sold all around the world, Procter & Gamble utilizes just about every packaging material available. Tony Burns shares his views on how P&G rises to the sustainable packaging challenge.

February 1, 2009

Detergents/cleaners: Page 18

Coding, Printing & Labeling

Delay printing, see savings

A variable method of printing and labeling just before shipping is emerging. Known as Last Moment of Differentiation, it could curb costs and segment brand owners’ offerings.

December 5, 2008

Sustainability

Keener focus on structural design: the shape of things to come?

Color is king in packaging’s visual hierarchy. But shape, a strong No. 2, might be on the verge of a breakthrough. Shape speaks the ‘language of credibility’ in a holistic design.

December 3, 2008

Filling/capping, liquid & viscous

'Swirl' filling makes a splash with consumers

Swirl filling -- the latest consumer packaging innovation from PneumaticScaleAngelus – generates shelf presence.

October 6, 2008

Flexibles

Digital labels enhance sales samples

Freudenberg Household Products uses digitally printed labels to bring a retail-ready appearance to sales samples of its new Professional line of cleaning products.

October 2, 2008

Flexibles

Kraft and TerraCycle partner on packaging reuse

World's first sponsored waste programs reuse cookie, bar wrappers.

August 31, 2008

Sustainable Packaging

A key driver in sales at retail

Where would retailing be today without vibrant packaging?

August 5, 2008

Flexibles

A 25% premium through design? P&G hopes to clean up in dish detergent

Can design help bring a 20% to 25% sales premium at retail over competing brands?

August 5, 2008

Sustainability

Cutting co-packing costs

Slashing the price of packaging goes well beyond simply signing a contract packaging contract. These tactics can lead to significant savings.

August 1, 2008

Recycling

Method goes to PCR

Method Products has had a strong environmental position from the day it was founded. Now it’s converted 9 SKUs to 100% PCR PET.

July 2, 2008

Flexibles

TerraCycle repurposes packaging for OfficeMax

OfficeMax to offer TerraCycle’s first-ever ‘made from waste’ school and office products.

July 2, 2008

Beverage

Fabric care bottle conjures cosmetics appeal

The elements of fragrance, fabric, and fashion are uniquely intertwined in a new line of "fabric enhancers" from Cincinnati-based Procter & Gamble.

June 1, 2008

Detergents/cleaners

Downy bottle conjures cosmetic appeal

P&G uses richly designed bottles for new, perfume-scented ‘fabric enhancers.’

May 7, 2008