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Squeezing out sustainability benefits: P&G's powder laundry detergents to be compacted

Starting next year, a number of P&G’s powder laundry detergents will be compacted into smaller cartons for ‘meaningful environmental benefits.’

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P&G_Logo

The Procter & Gamble Company has announced that it is compacting its entire U.S. and Canadian portfolio of powder laundry detergents beginning in February 2011. The move will bring to the market new compacted powder versions of Tide, Gain, Cheer, Dreft, and Ivory Snow brands that P&G says will bring meaningful environmental benefits while cleaning the same number of loads using less detergent than noncompacted formulas.

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