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Dermarest refreshes psoriasis packaging

Prestige Brands works with branding design agency to create a more beauty-focused OTC package appearance for a product with medicinal properties.

Prestige Brands works with branding design agency to create a more beauty-focused OTC package appearance for a product with medicinal properties.
Prestige Brands works with branding design agency to create a more beauty-focused OTC package appearance for a product with medicinal properties.

As a marketer and distributor of brand-name over-the-counter healthcare and household cleaning products throughout the U.S., Canada, Australia, and other international markets, Tarrytown, NY-based Prestige Brands appreciates the significance of package design—and redesign.

Sometimes package design must do the heavy lifting in terms of addressing consumer perceptions. That’s the case with the company’s newly redesigned packaging for Dermarest® products, which provide relief from the symptoms of psoriasis.

“Psoriasis can be uncomfortable to live with, often leading to embarrassment from smelly creams with overly scientific names,” explains Veronica K. Hoffman, the company’s Associate Brand Manager—Household. “Dermarest is a more beauty-like OTC experience and we wanted to convey that through visually distinguishing the product variants, usage occasions and usage experience in a really sleek and modern way.”

Mayo Clinic describes psoriasis as “a common skin condition that speeds up the life cycle of skin cells. It causes cells to build up rapidly on the surface of the skin. The extra skin cells form scales and red patches that are itchy and sometimes painful.” A recent Grand View Research report says psoriasis affects nearly 7.5 million people in the U.S., or about 2% of the population, with “approximately 100,000 new cases registered and reported every year.”

Branding agency addresses challenges

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