Authors:
Herbert Meyers and Richard Gerstman
Specifications:
Pages: 242, Size: 91¼2” x 51¼4”, Hardbound, Price: $32-33
Availability: Amazon.com or barnesandnoble.com
Published: 2005, by Palgrave Macmillan, a division of St. Martin’s Press
Pluses:
The book defines the dynamics of packaging design in the retail environment, and is written for the marketing and design community. It may help its audience take advantage of opportunities they may not have considered previously.
Minuses:
It’s not a technical read, so it may hold lesser value for those operating outside of the realm of branding and marketing. However, materials suppliers looking to become part of a more integrated value chain in package production and to position themselves as solutions providers for end users can benefit from the authors’ observations.
Bottom line:
Voluminous insights, with liberal use of packaging examples, give this book shelf life for current and future packaging professionals.
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