New Tool: ProSource
Check out our packaging and processing solutions finder, ProSource.

New design more helpful to customers

Mattel recently announced a new initiative involving packaging graphics that help consumers locate the right games for their specific needs.

Pw 11656 Scene It

“Through our extensive consumer research, we have discovered that consumers have a difficult time shopping for games because the games aisle can be overwhelming and difficult for them to determine what they want,” says Phil Jackson, vp, marketing for Mattel Brands.

In addition to the company’s new Web site (www.mattelgamefinder.com), the company also began color coding the games’ packaging for release this spring. Color codes identify age group, number of players, duration of play, and key game attributes and benefits.

“We saw an opportunity to simplify the shopping experience, and our online and retail program helps consumers find the right game for the right time,” Jackson says.

New ebook focused on cartoning equipment
Read about the various types of cartoning equipment, how to select the right one, and common pitfalls to avoid. Plus, read equipment advice from CPGs for ultimate cartoning success.
Read More
New ebook focused on cartoning equipment
How Can You Honor a Leader?
Induction into the Packaging & Processing Hall of Fame is the highest honor in our industry. Submit your leader to be considered for the Class of 2024 now through June 10th. New members will be inducted at PACK EXPO International in Chicago
Read More
How Can You Honor a Leader?