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New design more helpful to customers

Mattel recently announced a new initiative involving packaging graphics that help consumers locate the right games for their specific needs.

Pw 11656 Scene It

“Through our extensive consumer research, we have discovered that consumers have a difficult time shopping for games because the games aisle can be overwhelming and difficult for them to determine what they want,” says Phil Jackson, vp, marketing for Mattel Brands.

Annual Outlook Report: Automation & Robotics
What's in store for CPGs in 2025 and beyond? <i>Packaging World</i> editors explore the survey responses from 118 brand owners, CPG, and FMCG <i>Packaging World</i> readers for its new Annual Outlook Report.
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Annual Outlook Report: Automation & Robotics
Is your palletizing solution leaving money on the floor?
Discover which palletizing technology—robotic, conventional, or hybrid—will maximize your packaging line efficiency while minimizing long-term costs in this comprehensive analysis.
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Is your palletizing solution leaving money on the floor?